About me
GTM strategist with a proven record of launching solutions from 0→1 and scaling B2B/B2C growth across Adtech, Gametech, Cloud, and Edtech. Passionate about blending data, creativity, and execution to drive results.
1000+
B2B Leads Acquired
Generated qualified leads for SaaS and Adtech products through multi-channel marketing.
20+
Webinars Led
Planned and managed webinars with top experts for an Edtech project.
17К
Community members
Built and managed an Edtech community of 17K+ members to boost users’ retention through engagement tools.
900+
Pieces of content
Produced diverse content assets for lead generation and brand growth.
Partnered with product teams to launch SaaS and Gametech solutions from 0→1, achieving product-market fit and driving brand awareness across key markets.
5
Solutions Launched
Empowering brands to grow by solving key challenges that increase visibility and drive user acquisition success.
Business problems
Market & competitor research
Lead acquisition
Content production
Brand awareness
Go-to-market strategy and growth planning for new or evolving solutions
POLINA YAKIMOVA
Strategic Marketing Leader
Expertise
B2B
- Defining KPIs, marketing roadmap and channels
- Driving one of the goals (or all of them): lead generation, brand awareness, solution launch, etc.
- Aligning all activities with business expectations
- Managing budget and resource allocation
- Defining strategy type: Account-Based marketing, CRM-marketing or mix.
- Pitch Decks
- One-Pagers
- How-to video
- Demo video
- End-user flow video
- Ebooks
- Blog Posts
- PR
- AMA sessions
- Social promo assets
- Paid promo assets
- Speaking Decks
- Landing pages
- Case studies
- Custom demos
- Determining ideal customer profile
- Conducting in-depth audience interviews
- Performing quantitative audience research
- Analyzing competitors
- Content Syndication
- Events
- Paid promo: X, Linkedin
- Social promo: blogs, X, Linkedin
- Nurture campaign
- Upsell campaign
- Direct Outreach
- Crafting messaging and storytelling
- Coordinating launch campaigns
- Managing cross-functional stakeholders
- Creating marketing materials
- Set up and achieving KPIs
- Determining strategies’ type: lead acquisition, retention boost focused
- Defining marketing channels, KPIs and roadmap
- Aligning with the resources, budget and stakeholders’ expectations
- Email marketing
- Webinars holding
- Community building
- Upsell campaigns
- Telegram community
- Discord community
- Competitors analyze
- In-depth audience interviews
- Quantitative audience research
B2C
B2C
- Determining strategies’ type: lead acquisition, retention boost focused
- Defining marketing channels, KPIs and roadmap
- Aligning with the resources, budget and stakeholders’ expectations
- Email marketing
- Webinars holding
- Community building
- Upsell campaigns
- Telegram community
- Discord community
- Competitors analyze
- In-depth audience interviews
- Quantitative audience research
POLINA YAKIMOVA
Strategic Marketing Leader
Company website
Work history overview, highlighting roles, key contributions, and duration across companies.
Company website
Company website
Company website
/01
/02
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Senior Product Marketing Manager
Xsolla
Experience
December 2021 - current
• Conducted market research, partner surveys, customer interviews, competitor researches
• Worked closely with business heads, SMEs, and product teams to identify the product market fit and build the messaging that resonates with the target audience
• Developed and execute…
• Worked closely with business heads, SMEs, and product teams to identify the product market fit and build the messaging that resonates with the target audience
• Developed and execute…
• Developed and executed marketing strategies
• Executed co-marketing in collaboration with partners
• Defined product positioning for new categories
• Conducted competitive analyses
• Managed online events (webinars, community)
• Created and launch…
• Executed co-marketing in collaboration with partners
• Defined product positioning for new categories
• Conducted competitive analyses
• Managed online events (webinars, community)
• Created and launch…
• Search for clients from various geographical areas and establish contacts
• Negotiated online advertising deals
• Created custom pitch decks
• Analyzed profit rates and marketing metrics (views, conversion rates)
• Monitored publisher activity statistics and…
• Negotiated online advertising deals
• Created custom pitch decks
• Analyzed profit rates and marketing metrics (views, conversion rates)
• Monitored publisher activity statistics and…
• Conducted market research
• Analyzed competitors
• Generated and test hypotheses through customer development (custdev)
• Created customer journey maps (CJM)
• Developed a positioning strategy for the market
• Describe...
• Analyzed competitors
• Generated and test hypotheses through customer development (custdev)
• Created customer journey maps (CJM)
• Developed a positioning strategy for the market
• Describe...
April 2021 - December 2021
August 2019 - December 2020
August 2020 - June 2021
Traffic Manager
PropellerAds
NPC
ITMO Startup
Project Marketing Manager
Coinkeeper
Portfolio
Contacts
If you see a fit and would like to discuss potential collaboration, feel free to reach out via email or phone, or leave your details, and I’ll get back to you to schedule a call.
Email:
yakimovapm@gmail.com
+995 598-82-37-75
Number:
